In this session, we will share tips on tracking lobbyists and understanding how the PR campaigns and people behind them influence public policy. We will look into the available databases, registries and other methods that allow us to track lobbyists, their networks, topics they work on and their influence and the EU level and beyond. Lobby watchdog Corporate Europe Observatory will introduce you to the Brussels lobby scene and show you how available lobby data can help you to nail your stories. Ellen Ormesher from De Smog will talk how to investigate corporate influence through the PR industry. It's an industry which is loosely regulated and yet influences the wider public conversation, ensuring some topics are kept off the agenda, while affecting other policies and their implementation.
